Network Marketing - sell them the dream
I used to do what I thought were brilliant presentations when I gave house meetings or business opportunity meetings. I would cover everything our company had to offer. We had a long and rich history, brilliant products and our distribution network was awesome. Oh, and just by doing a bit of retail and showing other people how to do the same, you could earn a decent income.
And, I had people join the business. BUT…..
A lot of the people that joined did a bit of retail, made a few quid and left. A few stuck with it and even began to sponsor distributors themselves. But very few actually took the bull by the horns and ran with it. So what was I doing wrong?
I was selling them on the HOW, not the WHY!
Tom “Big Al” Schreiter pointed me in the right direction. He told me to change my business opportunity presentations. Concentrate on the WHY. I did this, and a 25 minute presentation (people get bored if you go on for too long!) would comprise of:
- 15-18 minutes talking about the dreams, goals and lifestyles that could be achieved through the power of network marketing.
- Another 4 or 5 minutes would be about the training and support that we (as distributors) could offer.
- Finally, just 2 or 3 minutes would be spent discussing the company as a vehicle that you could use to take the fabulous journey that is network marketing.
Using this simple approach, sponsoring increased, retail activity increased and distributor retention increased.
Take a look at how you present your business. If you focus more on the company than what can be achieved through network marketing, try to change the mix. It certainly worked for me.
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I agree with a lot of what you say here, but is 2 - 3 minutes really long enough to tell people about your company?
Hi Carol. The company I was working with at the time had a great product, a rich history and great distribution, but nobody really remembers all of that after an opportunity meeting.
They tend to remember that people can earn 10s of 1000s of pounds/dollars. Have great holidays. Go to all of their kids sports days and plays.
That’s what sells the opportunity, not the 100 year history, the founder’s name, the extra mega supa dupa cleaning powder, or the zillion sq ft warehouse. It’s the dream that sells the opportunity.