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We are often told what you need to do to build a huge network marketing business. Most of it is great advice, but you very seldom hear about the mistakes that people make. Perhaps they are too embarrassed to admit their mistakes. Perhaps they perceive it as a weekness. Well, we are not too proud to admit our mistakes. We have made mistakes that have nearly killed our Network Marketing businesses. but the great thing is, is that we have learned from those mistakes and come back from them even stronger.

1. The first big mistake we made was to chuck a lot of money at advertising nationally. We believed that we would get hundreds of propects who would all join our business, recruit hundreds of distributors themselves and we’d be the biggest earners in the business within a few weeks. The truth is that we spend a LOT of money, got a lot of prospects, a few joined, most left and we ended up pretty much where we started, only 100s of pounds out of pocket. Long distance sponsoring is fine if you have the tools to support your teams at long distance, but the truth is that that we should have sponsored locally and thought nationally. We have sponsored people into our businesses in the South East of the UK, who have family and friends all over the country. They are far better placed to offer these friends and family support because they already have an unshakeable connection with them.
2. Next, we were inconsistent. We would do massive action. But only for a week at a time, then we thought we deserved a few weeks off. It is only through consistent and persistant activity that you can really build a decent business. You see, the speed of the team is determined by the speed of the leaders. If as leaders, you slow down, so will the rest of your team. Think also of a bucket with a hole in the bottom. If you keep filling the bucket, you can maintain a decent water level. If you fill it up once then leave it, it will soon empty. That is a fundamental truth of network marketing. Keep filling your bucket!
3. Our sponsors had passed a great system to us. Of course, as new blood to the business, with sales experience, we knew better. As soon as we were given scripts to use while prospecting, or retailing for that matter, we changed the system. We had flyers that we could hand out. Of course, ours were different. they would be the ones that would get everybody who was lucky enough to be handed one to sign into the business. Yeah right! The truth is that they worked OK, but no better than the ones everybody else used. The only difference was that we wasted a lot of time designing them and a lot of money having them printed. Our sponsors knew the ropes. They gave us the tools and we chose not to use them. How stupid. Now we don’t change a thing. If they tell us to jump, we jump. At school, I was taught that it was wrong to copy. My teachers had obviously never been involved in  network marketing before. Copying is good!
4. Procrastination has no place in MLM. Once we started generating a higher volume of leads, they were going to waste. Sometimes we might wait two or three days before contacting them. guess what. They had lost their original excitement and worse still, some had joined other teams in the same business. All down to slow follow ups. This was the mistake we made that forced me to look at how we ran our businesses and gave me the biggest kick up the backside. Follow up your leads straight away! With consistant activity, we started to get more leads that we knew what to do with. We were seeing up to 10 people a day about our business. People were joining left right and centre. We even started turning people down. Can you imagine it, somebody wants to join your business and you tell them that they are not right for you!
5. We made goals. We decided exactly how much we would be earning each month, the next year, in five years…. SO WHAT! Our goals did not inspire us to get out and put in a really solid days work. I listened to a fantastic Jim Rohn CD on setting goals and that made a huge difference. Instead of small goals, financial goals, clear debt type things, we made some massive goals. Goals that kept us awake at night thinking about them. Goals that were so fanastic that an hour wouldn’t go past without thinking about them. That’s what a real goal should do to you!  

One of the great things about network marketing is that you are actively encouraged to learn from other people’s mistakes. Please learn from mine and hopefully you will avoid them in the future.

As always, I wish you continued success in building a hugely successful network marketing business.  

Dave

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